by graydog_5zsalr | Nov 7, 2024 | Uncategorized
I’ve been working with some clients recently and found it useful for them to reframe their brand as a friend to their customers. And then that friend needs to focus on building a strong, trusted, lasting relationship with their customers. And how do you do that? Well,...
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
Ever since I was at school, I’ve imagined a rugby team made up entirely of South African wild animals. Recently, watching the Springboks play reignited this idea, and thanks to the incredible tools available today—AI text-to-image generators and a bit of Photoshop—I...
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
I was working with the ARA VisCom third year students, advising them of their final project. Over that time I noticed three basic insights that keep coming up when reviewing their work. I thought I’d share these insights that are key in producing effective work....
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
Living abroad for 17 years, nothing connects me to my roots quite like watching the Springboks play rugby. For me, it’s more than just a game – it’s a deep connection to home.I started watching the Springboks play rugby in 1992, that first game against the All...
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
People are busy. They’re juggling family, work, relationships, health, finances, their leisure time, and about a hundred other things. Your brand is probably the last thing on their minds—unless it somehow fits into and adds value to their already super busy lives....
