by graydog_5zsalr | Nov 7, 2024 | Uncategorized
I’ve been working with some clients recently and found it useful for them to reframe their brand as a friend to their customers. And then that friend needs to focus on building a strong, trusted, lasting relationship with their customers. And how do you do that? Well,...
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
Ever since I was at school, I’ve imagined a rugby team made up entirely of South African wild animals. Recently, watching the Springboks play reignited this idea, and thanks to the incredible tools available today—AI text-to-image generators and a bit of Photoshop—I...
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
I was working with the ARA VisCom third year students, advising them of their final project. Over that time I noticed three basic insights that keep coming up when reviewing their work. I thought I’d share these insights that are key in producing effective work....
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
Living abroad for 17 years, nothing connects me to my roots quite like watching the Springboks play rugby. For me, it’s more than just a game – it’s a deep connection to home.I started watching the Springboks play rugby in 1992, that first game against the All...
by graydog_5zsalr | Nov 7, 2024 | Uncategorized
People are busy. They’re juggling family, work, relationships, health, finances, their leisure time, and about a hundred other things. Your brand is probably the last thing on their minds—unless it somehow fits into and adds value to their already super busy lives....
by graydog_5zsalr | Nov 6, 2024 | Uncategorized
Research. The key to understanding your market. The step you take before pouring your time, energy, and resources into strategy and creative work. It tells you what you’re doing, why you’re doing it, and how to go about it. Yet, in my experience, many SMB’s skip...
