How to build a trusted, lasting relationship
I’ve been working with some clients recently and found it useful for them to reframe their brand as a friend to their customers. And then that friend needs to...
The Springboks Beast Mode: Breathing New Life into a Childhood Idea with AI
Ever since I was at school, I’ve imagined a rugby team made up entirely of South African wild animals. Recently, watching the Springboks play reignited this...
3 Key Lessons for Effective Storytelling
I was working with the ARA VisCom third year students, advising them of their final project. Over that time I noticed three basic insights that keep coming up...
The Springboks: A Brand Built on Power, Pride and Purpose
Living abroad for 17 years, nothing connects me to my roots quite like watching the Springboks play rugby. For me, it’s...
Brand Positioning: Winning the battle of the mind.
People are busy. They’re juggling family, work, relationships, health, finances, their leisure time, and about a hundred other things. Your brand is probably...
Market Research: The Cost of Knowing vs. The Cost of Not Knowing
Research. The key to understanding your market. The step you take before pouring your time, energy, and resources into strategy and creative work. It tells...
