People are busy. They’re juggling family, work, relationships, health, finances, their leisure time, and about a hundred other things. Your brand is probably the last thing on their minds—unless it somehow fits into and adds value to their already super busy lives.
People tune out most marketing messages without a second thought. So, how do you stand out and gain people’s attention? In other words – how do you win the battle of the mind?
By positioning your brand so it actually matters to your audience.
You’ve got to figure out where your brand fits into their lives, then make it a part of their story. And just in case you weren’t aware – your brand isn’t the hero in their story. They are the hero. Your brand may be just a sub-plot to this already action packed storyline of kids pick-ups, piles of washing and endless to-do lists.
So, ask yourself, why should they care about your brand?
Tune into their lives, understand their challenges and aspirations, and then make sure your brand is strategically positioned to be relevant to them.
And remember, it’s not about what you’re selling – it’s about what they’re buying.
It’s all about winning the battle of the mind.
That’s what brand positioning is all about.
